Heineken Skyfall
- Resembles bond movie starring Daniel Craig (celebrity endorsement)
- Action and adventure convection included weapons like guns to give more of the James Bond themes that appeal to the audience.
- The advert was released in 2012 when Skyfall was released so everyone would be excited about the new movie when it was released.
- It targets the male audience by persuading them that drinking Heineken will bring you action and adventure.
It was made to look like a James Bond movie so that boys that like the movie will feel like drinking the beer will make them feel like a man that is in the movie.
- The advert takes place on a posh train were there are beautiful and glamourous women playing games like poker and the women are there to make them come across as a prize to the men and drinking Heineken will help you win them.
You show understanding of synergy (cross promotion of Skyfall and Heineken) and of Action Adventure codes. In order to reach higher level marks, you need to support with examples your assertion that the brand is associated with excitement and adventure. State what happens that makes the tv commercial similar to a Bond movie: you start to develop this in your final point.
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