Images representing the swinging 60's

1960's print perfume advert, GiGi Perfume Advert, Lulu

 These are the other two adverts I will be writing about.

1920's print perfume advert, Mavis by Vavaudou

GiGi

• Swinging 60's
• Body pushed forward showing us confidence and happiness in dance posture
• Extremely confident
• Stands out from everyone else
• Red clothes, shoes hair
• Perfume puts you in a 'swinging' mood (happy, dance)
• The Gigi perfume conceived in the swinging sixties, which was a youth-oriented phenomenon that emphasised the new and modern. It was a period of optimism and hedonism, and a cultural revolution. "swinging" in the sense of hip or fashionable had been used since the early 1960s, including by Norman Vaughan in his "swinging/dodgy" patter on Sunday Night at the London Palladium.

Vivaudou

• In love with herself, can't stop admiring
• Seeing herself in the eye of a man
• Long beautiful ball gown showing her wealth
• Back on display, showing herself as a sex object
• Background colour matches perfume
• Dress is bright blue making her stand out
• 
  

Witches from American Horror Story

A nun from American Horror Story

Girl that doesn't care from American Horror Story

Maid from American Horror Story

Evan Peters playing a psycho

Justin Bieber is a megastar, thus this commercial relies on celebrity representation, unlike the representations in my two earlier choices.  

For Richard Dyer in Stars, his theory is that a star is an image and not a real person that is constructed from a range of materials. Richard's theory also includes the idea that stars create their image that their audience would like for financial reasons. for Justin, this is his huge fanbase called 'beliebers'. So, the target audience being 'beliebers' are twelve to eighteen year old girls that would love the 'image' they are given of Justin and feel they can be Justin Bieber's girlfriend by wearing the perfume.

The framework of this advert is very similar to that of a music video. The advert uses cross promotion synergy to promote both the perfume, and Justin's song. Justin Bieber dominates the representation in this commercial in the same way that he does in all of his music videos. A line featured in the song is 'if I was your boyfriend I'd never let you go.' So, this relates to the purpose of the video where Justin is treating the girl, (and by extension the target buyer who looks on herself as 'you') wearing the perfume like a princess almost.

The conventions of the music video genre demonstrates the characteristics of Justin, representing him as a friendly, loving boyfriend that all girls wish for. Another convention of the music video needed would be to have lots of close-ups of the artist looking at the camera, to make us feel he is inviting us into the video. In the close ups, Justin is represented extremely attractive and the way they did this was doing his hair and makeup perfectly. By doing this makes the girls want him even more, therefore they would buy the perfume.

In the beginning of the advert, Justin is running down some stairs. He then looks into the camera and indicates that the viewers should follow him to his adventure of romance, where he spoils the girl and takes her to beautiful destinations. The set of the advert is mostly in casual yet peaceful places, like the park, pool and hills. The weather in the video is hot and sunny so Justin takes the girl to a lovely park, where they have a picnic and he gives her lots of affection (hugs, kisses). Justin is wearing casual clothes that are perfect for the summer which relate to the video. The lighting of the video is quite light, due to the sunny weather so everything looks bright and enjoyable.

The central message of the advert for Justin Bieber's Girlfriend  is if you wear the perfume, you can be Justin Bieber's 'girlfriend'.

I chose the Justin Bieber 'Girlfriend' fragrance commercial because it uses celebrity endoresment very well to make a perfume so popular. The link to the advert is: https://www.youtube.com/watch?v=JOtfKiCr99g

Duffy Diet Coke Advert

Duffy making the Coke look delicious 

Unlike Coke Zero, Diet Coke is a drink which has a meaning and uses better themes and ideas to promote their drink such as not making women look like a prize but an actual person. By doing this it makes women want to buy the Diet Coke as they will feel as beautiful and real as Duffy. The advert used Duffy as celebrity endorsement to appeal to women of her age. The advert mainly focuses on Duffy, who is an ordinary, celebrity in her twenties. It is clear that they chose her for the advert rather than an actor because she is a relatable, real human and is not photoshopped to make women feel they have to look perfect.  Duffy says “It’s great to do something else” so the advert is giving the audience the impression that Diet Coke is a comfort drink. The main message appeals to women who aren’t particularly famous by representing it as a drink that you could just collapse onto the sofa and drink on a after a long day, and relax. It also shows women that they all want a bit of 'me time' so this is referred to in Duffy's lyrics 'I want to be free, to be me, to live not only survive' The target audience is definitely women because Duffy is showing women that Diet Coke is a drink to make them feel themselves. 

In the advert Duffy wears red which does not only refer to as as quite appealing and pretty but it also links to the colour of the coke can. Others colours used were white, black and grey to remind us of the coke and think if we drink the coke we can sing and be like Duffy which is why the celebrity endorsement was used. 

Hugo Boss Advertisement
The Hugo Boss advertisement starts of with the celebrity Jonathan Rhys Myers which is a good use of celebrity endorsement. The target audience are men around ages 16-35 as these men are young and attract women. Jonathan is the typical young, good looking man so if men wear the Hugo Boss, they themselves will be attractive like Jonathan. When people walk past Jonathan they stop and give him the eye which shows that he smells extremely good, convincing others to buy the fragrance.
    The area the advert looks like is in an urban area that seems like a drawing that Jonathan is in the center of.

On Thursdays lesson I worked in a group with Chloe, Jack and Alfie to make a short video about a mysterious case. With Chloe, Jack and I as the actors, Alfie worked as the camera man and director.
    The way we made our video more interesting was by using different camera angles.  When Chloe would talk we had the camera facing her and the same with Jack. Other shots we included were shots from a distance, shots from above, and shots going from toe to head.
     On Fridays lesson Chloe and I edited these videos together on iMovie so it was all in one video. We cropped some of the scenes we disliked or thought were un-necessary to make the video more interesting to watch. Chloe and I also added different songs and sound affects to give the video more of an impact. We used a heartbeat for the first part of the video which gradually speeded up throughout the video until the end which created suspense. We also included a creepy song for the last scene of the video so we could scare the viewers, which also led onto a sudden scream that was also a sound affect.
     The scream took place at the end of the video when I opened my eyes so this might make the viewers wonder what may of happened next. I think our filming went quite well and I enjoyed doing it although, a way we could have made it better would have been to paid more attention to the camera and making sure it was always in focus, for example when the camera did a close up on my eyes for the last scene.