Friday, 5 December 2014

1960's print perfume advert, GiGi Perfume Advert, Lulu
 These are the other two adverts I will be writing about.
1920's print perfume advert, Mavis by Vavaudou

















GiGi
  • Swinging 60's
  • Body pushed forward showing us confidence and happiness in dance posture
  • Extremely confident
  • Stands out from everyone else
  • Red clothes, shoes hair
  • Perfume puts you in a 'swinging' mood (happy, dance)
  • The Gigi perfume conceived in the swinging sixties, which was a youth-oriented phenomenon that emphasised the new and modern. It was a period of optimism and hedonism, and a cultural revolution. "swinging" in the sense of hip or fashionable had been used since the early 1960s, including by Norman Vaughan in his "swinging/dodgy" patter on Sunday Night at the London Palladium.


Vivaudou
  • In love with herself, can't stop admiring
  • Seeing herself in the eye of a man
  • Long beautiful ball gown showing her wealth
  • Back on display, showing herself as a sex object
  • Background colour matches perfume
  • Dress is bright blue making her stand out

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