The Hugo Boss advertisement starts of with the celebrity Jonathan Rhys Myers which is a good use of celebrity endorsement. The target audience are men around ages 16-35 as these men are young and attract women. Jonathan is the typical young, good looking man so if men wear the Hugo Boss, they themselves will be attractive like Jonathan. When people walk past Jonathan they stop and give him the eye which shows that he smells extremely good, convincing others to buy the fragrance.
The area the advert looks like is in an urban area that seems like a drawing that Jonathan is in the center of.
I am looking for your work on the Duffy Diet Coke commercial; please would you post it. when you finish this Hugo Boss analysis, which needs to be much more detailed.
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