Images representing the swinging 60's

1960's print perfume advert, GiGi Perfume Advert, Lulu

 These are the other two adverts I will be writing about.

1920's print perfume advert, Mavis by Vavaudou

GiGi

• Swinging 60's
• Body pushed forward showing us confidence and happiness in dance posture
• Extremely confident
• Stands out from everyone else
• Red clothes, shoes hair
• Perfume puts you in a 'swinging' mood (happy, dance)
• The Gigi perfume conceived in the swinging sixties, which was a youth-oriented phenomenon that emphasised the new and modern. It was a period of optimism and hedonism, and a cultural revolution. "swinging" in the sense of hip or fashionable had been used since the early 1960s, including by Norman Vaughan in his "swinging/dodgy" patter on Sunday Night at the London Palladium.

Vivaudou

• In love with herself, can't stop admiring
• Seeing herself in the eye of a man
• Long beautiful ball gown showing her wealth
• Back on display, showing herself as a sex object
• Background colour matches perfume
• Dress is bright blue making her stand out
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