Mater and commander

• Bell indicates their doomed.
• A lot of shouting to remind us the men are very frightened.
• Gloomy atmosphere to create tension and the viewer to be frightened.
• Men make way for captain to make him look superior.
• Silence to create suspense then sudden loud gun shots to emphasise the violence
• A lot of head shots on the captain to make him come across as the most important.
• Weapons

A pirate action and adventure. One of the typical conventions for this action and adventure film is a lot of suspense as of the silence and the misty fog.  Captain Jack is the heroic protagonist as he shows courage in the face of danger. He leads by example and physical bravery that the other men look up to. The violinist antagonists includes the enemy ship and we support the British as they are our point on view in the movie.

1. A way in which the narrative fits the action and adventure genre is because of the violent weapons used. There are sounds of gun shots which indicates action in a violent way. All the men dodge the shots which is showing action as the men are acting in a superior way in order to dodge these bullets and save themselves. Another way in which the narrative fit the action and adventure genre is when all the men are shouting, this creates suspense for the viewer and they are frightened but engaged in what will happen or who will win the fight. 
    
2. Soundtrack- Creates effects as the silence creates suspense and anxiety for the viewers are they are curious as to what is going to happen. Then the contrast from the silence to the shouting and loud gunshots creates sudden fear but the effect of excitement of what is going to happen. When we hear the drum beat it generates tensions as it is very loud and sets the audience in fear.
   Editing- Editing includes gun fires exploding which gives the effect of suspense. The destroying of the boat which makes the boat look like it is really blowing up.
   Mise-en-scene-The fog and ships to make us believe they are actually on the sea wit a misty, frightening background.
   Camera work- Tracking shot to make captain seem superior, wide angle shot to show the whole atmosphere so we can feel more like we are there.

The Kingsman narrative shows different Action and Adventure conventions because in the extract it shows different scenarios in which the men have to figure out a way to save themselves and others around them which portrays them as heroes and makes the viewers eager to know how they will save these people. Another action and adventure convention that is shown is the villain. In this extract it shows one of the antagonists running and then bursting straight through a window holding a pistol and firing it at the same time. This makes the audience excited as they know that they would not be able to do this. One of the villains has blades as her legs and so she can run and cut people in half, this makes her come across as a villain as people are terrified of her. 

 

Editing: CGI, text been added to explain the historical background to the conflict of the roman period. It also explains that we are going to see the barbarians in Germania trying to resist the roman conquest. This helps the audience understand what we are watching, it is a convention in historical films.

Sound:  We hear orchestral music that sounds ancient and foreign including a chorus singing but without words. The mood is calm with a melancholy theme. This is mingled with a gentle laughter of children which gives the audience a sense of the man missing his home. This shows us the man misses home and is not excited about being on the battle field.

Mise’en scene:  We see a man running his hand through the corn field. By his ring we can tell he has a wife and a family back at home that he is romanticising. The un- harvest crops represent ‘is he going to be home for harvest time?’ The music is slow and it matches his emotions of sadness, it also matches his pace through the crops.

Editing: A straight cut takes us to reality, the man’s face in a close up on the battlefield. There is a deliberate contrast between this and the previous scene to emphasis the comparison between his dream and his reality. The dream was in a corn field where the colours were bright and seemed more joyful but the reality was a dark background to show how he felt about the upcoming battle.

Sound:  There is a sound bridge between the cornfield and the battlefield. The effect of this is also to show the man’s opinion on the battle. The sound for the cornfield was a sad song showing that he misses his life at home. Another way showing he misses his home life was when the sounds of the children appeared, this shows us the man has a family at home that he is thinking of and missing. When the man is walking through the battle field the music gets more intense and fearful, showing us the man is afraid of this battle and doesn’t want to be there.

Camera work: An establishing shot of the battlefield is shown which shows us a wide shot of the battlefield and soldiers to give us an idea of the scenery. We also saw a dark, gloomy, frightening shot of a forest in the background which gives a mood of fear to us. We know the enemy is hiding in this dark mysterious forest which makes us frightened and anxious to watch. A tracking shot of Maximus is important because it shows him to be an important man that the other men look up to. All the men are lined up and clear a path just for Maximus, portraying him as royalty that the other men idolise.

Antagonist:  The other men are considered the villains because they are rowdy and frightening. They have aspects that some animals we are frightened of such like lions as they had hairy faces. They are loud and un-humanly which makes us think of them as monsters.

Audiences pleasures of clip from 'QI' on BBC 2
link: http://www.bbc.co.uk/programmes/p02f81vx

• The programme addresses the audience's lifestyle, concerns and aspirations by teaching them something new and making them laugh.

• The audience for this clip is mass because it is appropriate and enjoyable for men, women, kids, teenagers and adults.

• The audience is positioned as passive because they do not get involved much they just sit back and laugh at what they are watching.

• The audience is positioned as omniscient because they may feel that the presenters are acting like children as they do not know how to work the lava lamp, so they will feel more superior and powerful towards them.

The points of recognition for the audience are:

• Audience learns how to make their own lava lamp.

• Audience finds it funny as the other adults make the lava lamps incorrectly. 

• Audience  finds it funny how the grown adults imitate young school children.

• Audience finds it ironic and funny how the 'adult' of the group spilt and broke the lava lamp after criticising the other members for making theirs wrong. 

Images representing the swinging 60's

1960's print perfume advert, GiGi Perfume Advert, Lulu

 These are the other two adverts I will be writing about.

1920's print perfume advert, Mavis by Vavaudou

GiGi

• Swinging 60's
• Body pushed forward showing us confidence and happiness in dance posture
• Extremely confident
• Stands out from everyone else
• Red clothes, shoes hair
• Perfume puts you in a 'swinging' mood (happy, dance)
• The Gigi perfume conceived in the swinging sixties, which was a youth-oriented phenomenon that emphasised the new and modern. It was a period of optimism and hedonism, and a cultural revolution. "swinging" in the sense of hip or fashionable had been used since the early 1960s, including by Norman Vaughan in his "swinging/dodgy" patter on Sunday Night at the London Palladium.

Vivaudou

• In love with herself, can't stop admiring
• Seeing herself in the eye of a man
• Long beautiful ball gown showing her wealth
• Back on display, showing herself as a sex object
• Background colour matches perfume
• Dress is bright blue making her stand out
•