Quotes about my Justin Bieber Girlfriend ad:
'Justin Bieber can make any girl faint with his trademark wink, so the new commercial for his perfume'.
'As befits a performer whose following is concentrated so much among young people'
“With Girlfriend, we are channeling the spirit and passion of one of the largest, most dedicated digital fan bases on earth,”

Gigi
The central representation of this advertisement uses celebrity endorsement of Lulu, a 1960's pop star.

The Gigi perfume was conceived in the swinging sixties, which was a youth-oriented phenomenon that emphasized the new and modern. It was a cultural revolution in that young people claimed power to dress in their own style, dance to their own music and to speak out for themselves. Lulu's representation is partly constructed through her clothes; bold prints, bright colours and mini skirts. Clothes like this was a statement of young people's freedom, their freedom and what they wanted to wear; this was a new, expressive and confident style.
Lulu's body is pushed forward showing us confidence and happiness in her dance posture. She also stands out in front of a dark, gloomy background which is a mono effect of a concert, so the advert has made Lulu come across as the most jolly person there. This print presents Lulu in a way that makes her look as if she is performing the twist from her famous track (Shout 1864). Lulu would bring her fanbase to this perfume Gigi as they would easily relate to it as her as the face of Gigi.

Lulu's bright red clothes, shoes and hair make her stand out a lot compared to the monochrome background. This relates to the slogan in the print 'perfume in a swinging mood'. The background of the print seems to be a very dull and washed out, so the perfume has put Lulu in a 'swinging mood' and that is what the central message is.

In comparison to my other perfume advertisements, the message is very different in this one. My other two perfumes Girlfriend and Vivaudou use the advertisement to present romance. By wearing the perfume, men will fall in love with you. However, the message in Gigi has nothing to do with romance but with happiness; if you wear the perfume, you will be in a swinging mood. 

 
 B321analyticalassignment; a comparison of the representation of  women and men in fragrance advertisment from the 1920's, 1960's and2012.
I have chosen to compare three different advertisments that cover a rande of representatins; 'Vivaudou's Mavis (print 1920's)', 'GiGi Perfume Advert, Lulu


Vivaudou's Mavis (print, 1920)
The central representation in this advertisement is of a woman who appears to be in a close embrace with a vision of herself in a mirror.  She is kissing herself and pressing up close against the mirror. She is in a long, beautiful, purple velvet gown and is expressing herself as irresistible (the tag line says) because she could attract any man, wearing this perfume and she is imagining the event.
  There could be two ideas of what the message is. First of all it could be that the woman is so in love with her own beauty that she cannot get away from herself. Her hands seem to be clasping the mirror which shows she never wants to stop looking at her own beauty. The second idea this print could be about is that she is rehearsing her night of all the men admiring her and how she is going to seduce the men. She is showing that all men will swoop at her feet and will in an instant be under her spell.

She is in a long velvet gown showing her wealth and is dressed in sumptuously expensive, extravagant and theatrical clothing, suggesting wealth and social success.  The dress is also backless which shows a lot of skin; this represents her as a sex object and is very appealing for men. The woman offers an aspirational model of affluence and romance. Due to how wealthy the women looks, the brand offers a life style beyond the average buyer but one that the target audience aspires to live: the world of haute couture, evening soirees and wealthy lovers.

The representation of the woman is also made through the way the colour is used. The colours in this print are very high key and highly saturated. It is very extensive as it glows yet suggests the darkness and privacy of her private boudoir. The colour repeats and intensifies with her lipstick and the brand colours of the product packaging. The background is red which is a colour that connotes passion. Passion is also shown through the woman's rather frienzed posture and her fantasy rehearsal of a romantic embrace. The colour red is rich, it is the colour of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex. This relates to how the woman is rehearsing her night of the men's desire towards her. It also relates to physical desire by sex, appetite and cravings.

In comparison to my other fragrances; this advertisement is similar to Girlfriend as it conveys the ways in which women will be admired by wearing a perfume. However, the perfumes are different because Girlfriend is very futuristic and is a moving image so it shows various ways Justin Bieber attracts the girl. In this print ad, it can only show one image of the woman so it has showed all the ways in how men will feel about her, just in one picture. It is different to GiGi as GiGi perfume is about wearing a perfume for yourself as by doing so will put you in a great mood.