link: http://www.bbc.co.uk/programmes/p02f81vx
The programme addresses the audience's lifestyle, concerns and aspirations by teaching them something new and making them laugh.
The audience for this clip is mass because it is appropriate and enjoyable for men, women, kids, teenagers and adults.
The audience is positioned as passive because they do not get involved much they just sit back and laugh at what they are watching.
The audience is positioned as omniscient because they may feel that the presenters are acting like children as they do not know how to work the lava lamp, so they will feel more superior and powerful towards them.
The points of recognition for the audience are:
Audience learns how to make their own lava lamp.
Audience finds it funny as the other adults make the lava lamps incorrectly.
Audience finds it funny how the grown adults imitate young school children.
Audience finds it ironic and funny how the 'adult' of the group spilt and broke the lava lamp after criticising the other members for making theirs wrong.
